Based in IndonesiaOpen to opportunities

I bring structure todigital work.

I’m Charles Simanjuntak—a project manager with a foundation in web development and hands-on experience in digital marketing. I connect the people, details, and technology needed to move good work forward.

Explore selected work View CV options

My path

Technical roots.
Commercial perspective.
Delivery focus.

I started in web development, learning how digital products are built with WordPress and Laravel.

Digital marketing added a new lens: understanding audiences, offers, acquisition, and measurable outcomes.

Today, I also lead web projects—turning requirements into clear work and coordinating teams through QA, UAT, and launch.

Selected work

Work, with the role made clear.

Selected projects across delivery and growth. Each case study separates leadership, hands-on contribution, and collaboration.

Six live web properties

Link Net web projects

Coordinating website revamps and launches across consumer, enterprise, media, deals, and streaming properties.

Context

Link Net needed multiple public-facing web projects moved from requirements through launch, involving a small delivery team, infrastructure teams, and external vendors.

My role

Charles contributed as project manager, systems analyst, and QA support. He handled requirements, scope, task coordination, timeline monitoring, meetings, change requests, UAT coordination, and stakeholder communication.

Approach

He translated needs into actionable work, kept delivery parties aligned, supported quality checks, and coordinated UAT and launch readiness with internal and external teams.

Outcome

All six sites went live and are now in maintenance. The work reflects project leadership and delivery support—not a claim that Charles designed or coded every screen.

Link Net Fiber Enterprise Media Deals OneStream

Independent venture · May–Aug 2026

A small-budget campaign built end to end

Creating and selling original digital products through Meta Ads and a click-to-WhatsApp purchase flow.

Revenue: IDR 5.2M
Ad spend: IDR 2.9M
Net profit: IDR 2.3M
ROAS: 1.8×

Context

This was Charles’s own venture: a practical test of how a focused offer and direct conversation flow could perform on an approximately IDR 20,000–25,000 daily ad budget.

My role

He owned the product, campaign setup, creative and offer iteration, ad monitoring, customer conversations, and commercial tracking.

Approach

He used Meta Ads to bring interested buyers into WhatsApp, then monitored spend and revenue closely within the constraints of a deliberately modest budget.

Outcome

The campaign generated IDR 5.2 million in revenue from IDR 2.9 million in ad spend, producing IDR 2.3 million net profit and a rounded 1.8× ROAS.

Capabilities

Three disciplines.
One connected view.

A practical mix of delivery, growth, and technical fluency—grounded in tools and responsibilities I’ve actually used.

Project Management

Turning requirements into coordinated delivery while keeping stakeholders and quality in view.

Requirements gathering
Scope & timeline monitoring
Stakeholder coordination
Change requests
QA support & UAT
Vendor supervision
Trello
ClickUp

Digital Marketing

Planning and running paid acquisition with an eye on the offer, journey, and commercial outcome.

Google Ads
Meta Ads
TikTok Ads
Campaign monitoring
Click-to-WhatsApp flows
Performance reporting

Web Development

A technical foundation that helps bridge product needs, delivery conversations, and implementation.

Next.js
WordPress
Laravel
Google Sheets
Google Docs
Google Slides

CV downloads

Choose the role you’re hiring for.

Three focused CV versions keep the most relevant experience easy to review.

Start a conversation

Have a project or role
that could be a fit?

charles.kleefi@gmail.com

I bring structure todigital work.

Technical roots.Commercial perspective.Delivery focus.

Work, with the role made clear.

Link Net web projects

Context

My role

Approach

Outcome

A small-budget campaign built end to end

Context

My role

Approach

Outcome

Three disciplines.One connected view.

Project Management

Digital Marketing

Web Development

Choose the role you’re hiring for.

IT Project Manager

Digital Marketing

Web Developer

Have a project or rolethat could be a fit?

Technical roots.
Commercial perspective.
Delivery focus.

Three disciplines.
One connected view.

Have a project or role
that could be a fit?